Lamoda is a leading marketplace in Russia and CIS countries with an audience of 20+ million buyers monthly. For seller accounts and personal account verification when returning goods or changing key information, Lamoda requires a phone number. If you're involved in arbitrage, dropshipping, or creating multiple personal accounts, virtual numbers are a necessity. Let's figure out how to register on Lamoda without your own number.

When Lamoda Requires a Phone Number

Lamoda doesn't necessarily require a number for regular buyer registration, but requests it in the following situations:

  • When submitting documents for a seller account (mandatory)
  • When processing a return (especially for amounts over 5,000 rubles)
  • When recovering account access (if you forgot your password)
  • When adding a new payment card or clarifying payment details
  • When fraud is suspected (security system requires number confirmation)
  • When working with a seller's personal cabinet (Lamoda Store or Lamoda Business)

Unlike Western marketplaces, Lamoda is more lenient with new accounts, but still requires a number at the identity verification stage.

Why Virtual Numbers Are Needed for Lamoda

For dropshipping arbitrage: you purchase goods wholesale from Lamoda and resell through your own store or other channels. Multiple accounts allow you to use different newbie promo codes, bonuses, and promotions. Each new Lamoda account receives 1,000-2,000 rubles in bonuses.

For creating multiple stores: if you're opening multiple stores on other marketplaces (Ozon, Wildberries) and working as a cross-channel seller, you might need multiple Lamoda accounts for different suppliers.

For data isolation: using your real number for all accounts creates a risk: if one account is blocked, you'll lose access to all, and your personal number will be associated with platform violations.

How to Get a Virtual Number on turbon for Lamoda

Step 1: Choose a Country

Lamoda operates in Russia, Kazakhstan, and Belarus. For the Russian region, use a +7 (Russia) number. On turbon.rent, choose the country: Russia or another if needed.

Step 2: Get the Number

Add the number to cart and pay. Usually the number activates immediately and is available for 15-60 minutes depending on the plan. Copy the full number with country code.

Step 3: Check Status

In your turbon account, you'll see the number's status (active / awaiting SMS / expired). The number is ready for Lamoda registration.

Step-by-Step Lamoda Registration with Virtual Number

Step 1: Open Lamoda Website

Open lamoda.ru in a browser (it's recommended to use an anti-detect browser like Dolphin Anty if creating multiple accounts). Click the "Login / Register" button in the top right.

Step 2: Choose Registration by Number

On the login page, choose a registration option: either by email or by phone number. For maximum reliability, it's better to register by email and add the number later. But you can also register by number immediately — it's faster.

Step 3: Enter Virtual Number

If you chose registration by number, enter the virtual number from turbon.rent in the phone field. Format: +7 999 000 00 00 (with or without spaces — Lamoda will accept both).

Step 4: Get SMS Code

Lamoda will send an SMS with a confirmation code to the virtual number. Wait for the SMS in your turbon account (usually 30-60 seconds). Copy the code (usually 4-6 digits).

Step 5: Enter Code in Lamoda

Return to the Lamoda page and enter the received code in the confirmation field. If the code is correct, you'll proceed to the profile data entry stage.

Step 6: Fill in Profile

Lamoda will request:

  • First and last name (can be fictional but must be realistic)
  • Email (new, unique for this account)
  • Password (minimum 8 characters)
  • Identity data confirmation (optional at this stage)

Step 7: Complete Registration

After filling in all data, click "Complete Registration". The account is created. Lamoda will send a confirmation email to the specified address.

Registering a Seller Account on Lamoda

If you want to sell goods on Lamoda, after creating a regular account, open Lamoda Business.

Step 1: Submit Documents

In Lamoda Business, click "Become a Seller". Lamoda will request a passport scan, certificate of registration (if available), and payment details.

Step 2: Specify Contact Number

When submitting documents, Lamoda requires a number to contact the seller. Use a virtual number from turbon.rent. But remember: this number will be the primary contact for your seller account, and if it expires or becomes unavailable, Lamoda may not be able to contact you with questions.

Solution: after registration and submitting documents, add a second number (can be real or another virtual) as an additional contact in your account.

Step 3: Verify Documents

Lamoda checks documents for 3-5 days. An SMS with a confirmation code or a call from Lamoda may arrive at the specified number. Make sure the virtual number is still active or prepare a new one.

Best Practices for Multi-accounting on Lamoda

One Number — One Account

Lamoda doesn't explicitly prohibit multi-accounting, but tracks numbers. Use different virtual numbers from turbon.rent for different accounts. This will protect you from being blocked.

Different Email Addresses

Each account should have its own email. Use the email+ trick: example@gmail.com, example+1@gmail.com, example+2@gmail.com — these are different addresses in Lamoda's system but one mailbox for you.

Interval Between Registrations

If creating multiple accounts, wait 1-2 hours between them. This looks natural and avoids suspicion of automation.

Account Warming

After registration:

  • Browse several products in categories where you plan to work
  • Add several products to favorites
  • Update your profile, add an avatar (you can use the same image for all)
  • Make 1-2 purchases or add products to cart (for realism)

This will take 30-60 minutes and help avoid blocks.

Common Mistakes When Working with Lamoda

Mistake 1: Virtual Number Expiration Before Verification

Virtual numbers have a limited lifespan. If you got a number but didn't start registration 30+ minutes later, the number may expire. Always get a number immediately before registration.

Mistake 2: Forget About SMS Code

After sending the code, you have 10-15 minutes to enter it. If you miss the time, request a new code in Lamoda.

Mistake 3: Enter Wrong Number

When entering the number, make sure you copied your own number (not someone else's if you have several active numbers). One digit wrong — and the SMS will go to the wrong number.

Mistake 4: Using One Number for Multiple Accounts

Lamoda may link these accounts and block them. Always use a new number for a new account.

When Virtual Numbers for Lamoda Are Mandatory

Use virtual numbers in the following scenarios:

  • Dropshipping on Lamoda: wholesale purchase of goods through multiple buyer accounts to use newbie bonuses
  • Arbitrage between marketplaces: buying on Lamoda, reselling on Ozon/Wildberries, requires account isolation
  • Product testing: creating fake accounts to check logistics and quality before adding to your store
  • Multiple seller stores: managing multiple retail points in Lamoda Business

Summary

Lamoda requires a phone number, and virtual numbers from turbon.rent are the ideal solution for registration without real-world ties. One number, one account, complete isolation. Use different emails, wait between registrations, and remember to warm up your accounts. If you're doing dropshipping on Lamoda, virtual numbers will help you scale operations and earn on unlimited accounts.